Table of Contents
Company Name
Alphabet Inc (Google)
Company Details & Summary
Alphabet Inc. is a global technology business with headquarters in Mountain View, California. On October 2, 2015, it was formed due to a Google reorganization and evolved into the parent company of Google and numerous previous Google subsidiaries. It provides a diverse set of goods and platforms, such as search, maps, calendars, advertisements, Gmail, Google Play, Android, Google Cloud, Chrome, and YouTube.
It also sells hardware like Pixel phones, wearables, Google Nest home systems, and other such items. The corporation provides AdSense, internet, TV services, licensing, and research and development services. Alphabet is also interested in infrastructure, data management, analytics, and artificial intelligence investments (AI). The corporation has operations in the Americas, Europe, and Asia-Pacific.
Company Information
Company Timeline & History
In 24 years, on September 4, 2022, Google will have been around for about a quarter of a century. The firm has gone a long way from its humble beginnings as a garage-built search engine; now, it is a global powerhouse that provides instant access to data and information that can solve almost any problem. “Google” has become a synonym for “Internet” and “search” in everyday use.
In 1996, Larry Page and Sergey Brin, then PhD students at Stanford, provided the world with just what it required, a Backrub. That’s the first search engine that served as the basis for what we now know as Google. By following the concept that links may be used to “evaluate the value of particular sites on the World Wide Web,” Larry and Sergey made significant improvements to the relevancy of search results.
Here is the Timeline of important events of Google from the start till now:
1997-2000
- Sep 1997 – Domain google.com is registered
- Aug 1998 – First Google Doodle
- Sep 4, 1998 – Google officially funded
- Oct 2000 – Google AdWords
2001-2005
- July 2001 – Lunches Google Image search
- Feb 2003 – Acquires Pyra Labs (Blogger)
- Feb 2004 – Yahoo drops partnership
- Apr 2004 – Announced Gmail
- Aug 2004 – Initial public offering
- Feb 2005 – Launched Google Maps
- Sep 2005 – Research partnership with NASA
2006-2010
- Nov 2006 – Buys Youtube
- Sep 2008 – Google Chrome
- Sep 2008 – Released Android OS
2011-2015
- May 2011 – Record 1 billion unique site visitors
- June 2011 – Launched Google+, Bought Waze
- Apr 2012 – Google Drive
- May 2012 – Introduced Knowledge Graph
- Jan 2013 – Partnership with Kia Motors & Hyundai
- Aug 2015 – Announced restructuring as Alphabet Inc
- Sep 2015 – New Logo
2016-2020
- Apr 2016 – EU files antitrust complaint against Google
- Oct 2016 – Google Pixel
- Sep 2017 – Buys HTC
- Sep 2017 – Announced restructuring as Google LLC
- Nov 2019 – Launched Google Stadia
- Oct 2020 – US DOJ files antitrust complaint
2021-NOW
- Mar 2021 – Ubisoft & Take-two brought games to Stadia
- Apr 2022 – Added privacy guides to Google Chrome
- May 2022 – Acquired MicroLED & Raximum
- Now 2022 – 25 years running of Google!
Google Inc. announced the formation of Alphabet Inc., a public holding company, on August 10, 2015. Chief Executive Officer Larry Page made the news on the Google blog. By spinning off Google’s companies into Alphabet, the company’s focus might be narrowed. Google Inc. was initially constituted as the parent company of Alphabet before the latter became a subsidiary. After a temporary subsidiary was established to retain the ownership of Alphabet, that company was merged with Google, reversing the order of precedence. After then, Google shares became Alphabet stock.
Company Managerial Structure
Company Structure
Managerial Structure
Board of Directors
Company Mission, Vision and Values
Mission Statement
To organize the world’s information and make it universally accessible and useful.
Vision
To provide an important service to the world-instantly delivering relevant information on virtually any topic.
Core Values
- Put the user first.
- Speed is a virtue.
- Set audacious goals.
- Overweight the future.
- Embrace failure to break boundaries.
- Be uncompromising about people.
Source: Techonomy.com
- We want to work with great people
- Technology innovation is our lifeblood
- Be actively involved; you are Google
- Don’t take success for granted
- Do the right thing; don’t be evil
- Earn customer trust and user loyalty and respect every day
- Sustainable long-term growth and profitability are key to our success
- Google cares about and supports the communities where we work and live
Source: Booking.edu
Company Subsidiaries- Companies and brands, Acquisitions
Alphabet has completed approximately 200 acquisitions as of December 2016, including Motorola Mobility for $12.5 billion. Google has mostly bought American firms in the San Francisco Bay Area. Alphabet has sold four subsidiaries: Frommers (repurchased from Arthur Frommer in 2012), SketchUp (sold to Trimble the same month), Boston Dynamics (sold to a private equity company in 2016), and Google Radio Automation (which it sold to WideOrbit in 2009).
Several Google products were formerly supplied by companies Google purchased. Google Groups came from its first acquisition, Usenet service Deja News. Google bought the social networking company as it did Dodgeball. JotSpot was bought and renamed Google Sites, GrandCentral as Google Voice, and Next New Networks as YouTube’s Next Lab and Audience Development Group. Larry Page’s “toothbrush test” for acquisitions. Here is the list of subsidiaries which contains the latest information about the Alphabet Inc Acquisitions:
Products and Services
Google’s product offerings aren’t limited to just Android phones, Gmail, YouTube, or the Chrome web browser. Google has developed and made available a plethora of secretive, underutilized services. It’s not readily apparent to people who use Google. We’ve organized all of Google’s offerings into logical groups.
Competitors Comparison
Key Financials (Last Fiscal Year 2021)
Revenues ($M)
- Alphabet revenue for the quarter ending June 30, 2022, was $69.685B, a 12.61% increase year-over-year.
- Alphabet revenue for the twelve months ending June 30, 2022, was $278.139B, a 26.27% increase year-over-year.
- Alphabet’s annual revenue for 2021 was $257.637B, a 41.15% increase from 2020.
- Alphabet’s annual revenue for 2020 was $182.527B, a 12.77% increase from 2019.
Profits ($M)
Gross Profit
- Alphabet’s gross profit for the quarter ending June 30, 2022, was $39.581B, an 11.02% increase year-over-year.
- Alphabet’s gross profit for the twelve months ending June 30, 2022, was $157.827B, a 28.59% increase year-over-year.
- Alphabet’s annual gross profit for 2021 was $146.698B, a 50.01% increase from 2020.
- Alphabet’s annual gross profit for 2020 was $97.795B, an 8.71% increase from 2019.
Net Profit
- Alphabet’s net income for the quarter ending June 30, 2022, was $16.002B, a 13.62% decline year-over-year.
- Alphabet’s net income for the twelve months ending June 30, 2022, was $72.016B, a 14.44% increase year-over-year.
- Alphabet’s annual net income for 2021 was $76.033B, an 88.81% increase from 2020.
- Alphabet’s annual net income for 2020 was $40.269B, a 17.26% increase from 2019.
Assets ($M)
- Alphabet’s total assets for the quarter ending June 30, 2022, were $355.185B, a 5.9% increase year-over-year.
- Alphabet’s total assets for 2021 were $359.268B, a 12.41% increase from 2020.
- Alphabet’s total assets for 2020 were $319.616B, a 15.84% increase from 2019.
Total Stockholder Equity ($M)
- Alphabet EPS for the quarter ending June 30, 2022, was $1.21, an 11.03% decline year-over-year.
- Alphabet EPS for the twelve months ending June 30, 2022, was $5.38, a 16.74% increase year-over-year.
- Alphabet’s 2021 annual EPS was $5.61, a 91.4% increase from 2020.
- Alphabet’s 2020 annual EPS was $2.93, a 19.24% increase from 2019.
Profit Ratios
Equity Debt Ratio
- Alphabet EPS for the quarter ending June 30, 2022, was $1.21, an 11.03% decline year-over-year.
- Alphabet EPS for the twelve months ending June 30, 2022, was $5.38, a 16.74% increase year-over-year.
- Alphabet’s 2021 annual EPS was $5.61, a 91.4% increase from 2020.
- Alphabet’s 2020 annual EPS was $2.93, a 19.24% increase from 2019.
Total Return
For more financial statistics and information, visit Macro Trends.