Meta Platforms Inc. Company Profile- A Virtual Social Technology

Company Name

Meta Platforms, Inc. (Meta)

Company Details & Summary

Meta Platforms, Inc. is a leading American multinational technology company focused on building technologies that help people connect, find communities, and grow businesses. Formerly known as Facebook, Inc., Meta was rebranded in 2021 to reflect its evolving focus on immersive virtual environments and the creation of the metaverse—a shared digital space integrating virtual and augmented reality.

Founded in 2004 by Mark Zuckerberg and fellow Harvard students, the company began as a social networking platform. Over the years, it expanded by acquiring Instagram, WhatsApp, and Oculus VR, becoming a dominant force in social media, communication, and immersive tech. Today, Meta’s suite of platforms includes Facebook, Instagram, Messenger, WhatsApp, Threads, and the Reality Labs division for AR/VR products.

From generative AI tools and digital advertising to hardware like Quest headsets and upcoming AR glasses, Meta continues to push boundaries. The company’s vision is to transform how people interact, share, work, and play across digital realities.

Company Information

  • Country: United States

  • Headquarters: Menlo Park, California

    Facebook Change Company Name To Meta

  • Industry: Technology, Social Media, Advertising, Virtual Reality

  • Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

  • CEO: Mark Zuckerberg

  • Website: www.meta.com

  • Company Type: Public

  • Ticker Symbol: META (NASDAQ)

  • Employees: Approximately 76,834 (as of March 2025)

  • Revenue (2024): $141.7 billion

  • Net Income (2024): $46.8 billion

  • Market Capitalization (July 2024): $1.181 trillion (The Times+3)

Company Timeline & History

Meta’s evolution from a college dorm room project to one of the most influential tech companies in the world is marked by major milestones in social networking, messaging, AI, and metaverse development.

Two Decades of Connection: Celebrating 20 Years of Facebook | Vovia  Marketing Blog

Here is the Timeline of Important Events for Meta:

Company Milestones

  • 2004 – Facebook Founded
    Founded by Mark Zuckerberg and classmates at Harvard University.

  • 2005 – Company Renamed Facebook, Inc.
    Dropped “The” from the original name and incorporated.

  • 2012 – Acquired Instagram
    A key strategic move to capture the growing photo-sharing audience.

  • 2014 – Acquired WhatsApp & Oculus VR
    Expanded into global messaging and virtual reality markets.

  • 2020 – Facebook Shops Launch
    Entered social commerce by enabling eCommerce directly on Facebook and Instagram.

  • 2021 – Rebranded as Meta Platforms, Inc.
    Announced a shift towards building the metaverse.

  • 2023 – Launched Threads
    Introduced a microblogging platform to rival Twitter.

  • 2024 – Introduced Llama 2 and MovieGen AI
    Released open-source language models and video generation AI tools.

Products Launch

  • Facebook (2004): The flagship social media platform that revolutionized online communication and networking.

  • Instagram (2012): A photo-sharing app, acquired by Meta, that has become a significant platform for brands and influencers.

  • WhatsApp (2014): A messaging application, also acquired by Meta, with over 2 billion active users.

  • Oculus Rift (2016): The first Oculus VR headset, marking Meta’s entry into the virtual reality market.

  • Facebook Horizon (2020): A social VR world designed for the metaverse.

  • Meta Quest (2022): A VR headset that enables users to explore the metaverse with high-end features.

  • Threads and Llama 2 AI (2023)

  • MovieGen AI and Orion AR Glasses (2024)

Acquisitions

Chart: Meta's Most Valuable Acquisitions | Statista

Year Acquisition / Subsidiary Description
2012 Instagram Social photo-sharing app
2014 WhatsApp Cross-platform messaging service
2014 Oculus VR Virtual reality hardware and software
2019 CTRL-Labs Neural interface technology
2020 Giphy Animated image sharing (integration later unwound in the UK)
2023 Within (VR Fitness) Strengthened VR content ecosystem for Quest

Company Managerial Structure

Facebook's Organizational Structure [Interactive Chart] | Organimi

Company Managerial Structure

  • Chairman & CEO: Mark Zuckerberg

  • Chief Operating Officer: Javier Olivan

  • Chief Technology Officer: Andrew Bosworth

  • Chief Product Officer: Chris Cox

  • Chief Financial Officer: Susan Li

  • President, Global Affairs: Sir Nick Clegg

  • Chief Legal Officer: Jennifer Newstead

  • Chief Strategy Officer: David Wehner

Meta’s organizational structure is characterized by a non-hierarchical approach, with Zuckerberg relying on a “core army” of 25 to 30 trusted executives who lead cross-functional teams across various product groups.

Company Mission, Vision and Values

Mission Statement

“To give people the power to build community and bring the world closer together.”

Vision

“To build the metaverse, a new dimension for socializing, learning, and working where people can connect beyond the physical world.”

Core Values

Core Value Description
Innovation Leading in social, immersive, and AI technologies
Community Creating a safe, inclusive, and connected digital environment
Transparency Commitment to privacy, data ethics, and open communication
Inclusivity Designing for accessibility and equity globally
Long-term Impact Building products with a future-forward, sustainable vision

Company Subsidiaries- Companies and brands, Acquisitions

Product/Brand Category Description
Facebook Social Networking Flagship platform used globally
Instagram Photo/Video Sharing Focused on visuals and influencer culture
WhatsApp Messaging Secure, encrypted communication
Messenger Messaging Standalone messaging app
Threads Text-based Social Competitor to Twitter/X
Reality Labs Hardware/VR/AR Developer of Quest headsets and AR glasses
Meta AI Artificial Intelligence Builds Llama models and generative tools
Workplace Business Communication Enterprise productivity tool

Source: Visible Alpha+1Wikipedia+1

Products and Services

Product / Service Category Description
Facebook & Instagram Social Media Platforms User engagement, advertising, content sharing
WhatsApp & Messenger Messaging Apps Secure global messaging solutions
Meta Quest VR Hardware Industry-leading virtual reality headsets
Threads Social Platform Real-time conversations and updates
LLaMA Models AI/ML Open-source LLMs powering internal and external applications
MovieGen AI Video Generation Creates realistic videos from text prompts
Horizon Worlds Metaverse Platform User-created 3D virtual spaces for social interaction
Meta Ads Digital Advertising Cross-platform ad delivery and analytics
Meta Business Suite Business Tools All-in-one management for pages, campaigns, and insights

Competitors Comparison

Company Core Focus Market Cap (2024) Strengths
Meta Platforms Social Media, VR, AI $1.18 Trillion Diverse user base, metaverse investment
Alphabet Search, Ads, Cloud $1.5 Trillion Search dominance, YouTube, cloud services
Microsoft Software, Cloud, AI $2.3 Trillion Enterprise strength, Azure, productivity
Apple Hardware, Services $2.5 Trillion Premium ecosystem, brand loyalty
Snap Inc. Social, AR ~$20 Billion Youth appeal, augmented reality innovation

Key Financials (Last Fiscal Year)

Chart: Meta Bounces Back From Its 2022 Slump | Statista
Metric 2023 2022 2021
Revenue $117.9 billion $116.6 billion $117.9 billion
Net Income $38.1 billion $29.1 billion $39.4 billion
Operating Income $41.5 billion $30.5 billion $44.2 billion
Market Capitalization $700 billion $650 billion $850 billion
Earnings Per Share (EPS) $13.72 $10.24 $13.78
For more financial statements and earnings reports, visit Meta Investor Relations.
For more company's profile, visit career parts.

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